Written by Melanie Smith Fractional CMOs may sound like just another buzzword, but they represent a significant shift in how companies approach marketing leadership. Yet confusion continues – are they consultants, interim hires, or C-suiters? Turns out, they’re much more. As portfolio careers become popular, this flexible, highly skilled role is redefining marketing strategy, offering …
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In today’s dynamic business landscape, companies are increasingly turning to flexible executive solutions to drive growth and optimize their marketing strategies. A Fractional CMO (Chief Marketing Officer) represents one of the most innovative approaches to high-level marketing leadership, offering enterprises the expertise of a seasoned marketing executive without the commitment of a full-time hire. Understanding …
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