Written by Melanie Smith Fractional CMOs may sound like just another buzzword, but they represent a significant shift in how companies approach marketing leadership. Yet confusion continues – are they consultants, interim hires, or C-suiters? Turns out, they’re much more. As portfolio careers become popular, this flexible, highly skilled role is redefining marketing strategy, offering …

Read More… from The Rise of the Fractional CMO – Does It Really Add Up?